A Digital Revolution in British Greetings

The UK has long held tight to its greeting card culture. But in 2025, that culture is undergoing a bold transformation.

The move from paper to pixels is no longer theoretical, it’s mainstream, driven by:

• Rising environmental consciousness

• A mobile-first population

• The ubiquity of WhatsApp and SMS-based communication

• A surge in personalization via video and animation

eCard stats in the UK reveal that digital greetings now account for over 34% of all personal greeting interactions, and the curve is still rising.

State of the UK eCard Market in 2025

Here’s a snapshot of key statistics and shifts based on industry data, consumer surveys, and internal usage data from Ozami:

“Digital cards are not replacing sentimentality—they’re enhancing it.” — British Greetings Federation, Q1 2025 Report

Trend #1: Mobile-First eCard Sending Is the New Norm

With 91% of UK adults owning a smartphone in 2025, it’s no surprise that eCard usage has shifted to mobile-first behavior. Users aren’t just browsing cards on mobile—they’re creating, customizing, and sending them from their phones.

“I sent my mum a video eCard from Ozami on the bus. It took 45 seconds, and she cried when she heard my voice.” — Tom R., London

Top mobile platforms for eCard delivery in the UK:

1. WhatsApp
2. SMS/iMessage
3. Instagram DMs
4. Email (desktop fallback)

Ozami’s one-click mobile interface and instant sharing via WhatsApp has made it a go-to for mobile-first birthday greetings and other celebrations.

Trend #2: Personalisation Is No Longer Optional

UK users are actively choosing cards they can personalize, and video cards are dominating that space. Compared to generic eCards, personalized ones have:

• 57% higher open rate

   

• 2x the shareability across social platforms

   

• Longer retention (users rewatch videos up to 3x)

Trend #3: Eco-Conscious Users Driving Digital Adoption

In the UK, eco eCards are no longer niche. Search volume for terms like “green greeting cards UK” and “sustainable birthday greetings” has increased by 38% year-over-year.

Cards that avoid paper, ink, or carbon-heavy delivery are gaining preference among:

• Gen Z (18–26): 77% prefer digital

   

• Urban professionals

   

• Ethical consumer households

Ozami’s digital-only model, UK-based hosting, and optional carbon offsetting tag (displayed with sent cards) directly cater to this market.

 “We’re a zero-waste household. Video cards are perfect—no waste, no clutter, and they’re more fun too.” — Freya & Marcus, Brighton

Trend #4: Niche Celebrations and Micro-Moments on the Rise

Gone are the days when eCards were only for birthdays. UK senders are now using digital greetings for micro-moments, including:

• “Just checking in” video cards

• “Good luck on your driving test”

• “First day at school”

• Pet birthdays (yes, really!)

These mini-celebrations are often video-based, lighthearted, and designed for quick mobile delivery—perfect for Ozami’s fast templates and custom animations.

Trend #5: WhatsApp Is the New Delivery Standard

Forget stamps. The UK’s favorite card carrier in 2025 is WhatsApp.

Here’s why:

• End-to-end encryption = privacy

• Media-rich support = perfect for video eCards

• Direct delivery = instant impact

• Users often react with emojis or replies—creating a full loop of interaction

Ozami users share 72% of their eCards via WhatsApp, followed by SMS (19%) and email (6%).

What Are People Sending Most? (Top 5 UK eCard Types on Ozami)

1. Birthday Video eCards – Friends & Family
     Personalised with names, emojis, and voice clips.

2. Anniversary eCards – Romantic Style
     Often include shared photo collages and love songs.

3. Mother’s Day eCards  – For Mothers

4. Father’s Day eCards  – For Fathers

Ozami’s Role in Shaping the UK eCard Landscape

As a homegrown UK platform, Ozami is uniquely positioned to lead this transformation:

• 🇬🇧 Built for British cultural moments (Bank Holidays, Bonfire Night, Mother’s Day UK)

•  Mobile-first UX across all devices

•  Smart card personalization powered by voice and video

•  Insights-driven card recommendations (based on what’s trending across the UK)

•  Ethically aligned with green consumer expectations

 “We didn’t just want to digitize greetings—we wanted to modernize how Britain connects emotionally in a mobile-first world.” — Ozami Development Team

Key 2025 UK eCard Trends

Final Word: Britain’s Greeting Culture Isn’t Dying—It’s Upgrading

From handwritten cards to holographic messages, the heart of UK greetings has always been human connection. In 2025, that connection is just faster, smarter, greener—and easier to send with Ozami.

Whether you’re celebrating, supporting, or just saying “hi,” eCards are now Britain’s preferred way to do it.